14 learnings from the book 'Rework' | #Issue 04
Some of my learnings from this book along with my thoughts and experiences around those learnings.
Hope you’re doing good!
A few months back, I read this book named ‘Rework’ (Authored by Jason Fried & David Heinemeier Hansson). It is one of the most easy-to-read books that I have come across with some really deep, practical, and meaningful stuff between the lines.
Today I am going to share a few of my learnings from this book along with my thoughts and experiences on those learnings.. Let’s go!
Content is what matters, you can spend tons on fancy equipment, but if you got nothing to say....well you have got nothing to say.
I can relate to this one because I have done this mistake more than once in the past - where I invested huge amounts of money in projects that eventually didn’t lead anywhere - because my content game wasn’t strong.
Now, whenever I start working on a new project - I try to work more and more on the core of the idea - rather than trying to make it look fancy from the start.
I work on the foundation and try to stay consistent with core work and then If I feel that this project can turn out to be good - I start investing in the project.
If this makes sense to you, I would recommend you to learn how to validate your ideas.
If you’re commuting to work, you don’t give up because there’s a detour in the road or because you made a wrong turn. You remain thoroughly focused on getting to your destination. So if one method doesn’t work out - Pivot - change the method, not the goal.
So I was tempted by the idea of making money online, I tried building digital products - I made some money but It didn’t work out as expected as I didn’t have an audience already to leverage so instead of dropping my idea of making money online - I changed the method and now am exploring other options like content monetization, freelancing, affiliate marketing etc.
The point being Change the method, not the goal.
Don't be afraid to show your flaws. Imperfections are real and people respond to real. It's why we like real flowers that wilt, not perfect plastic ones that never change.
While I agree not everyone online would appreciate imperfections right away, many people shower hatred at imperfections. But a whole lot of people are understanding and they relate and respond to flaws and imperfections. It takes courage to show your authentic & real self - But it’s powerful and relatable.
Instead of trying to outspend, outsell, or out-sponsor competitors, try to out-teach them, Teaching probably isn't something your competitors are even thinking about.
So if you’re new in a business, and you’re low on funds but have the knowledge of how things work - you can try educating your prospects and audience and build trust and credibility this way, instead of trying to spend a lot on advertisements.
Make choices that are small enough that they're effectively temporary. When you make tiny decisions, you can't make big mistakes.
So unless I am very sure about something, I procrastinate decisions fearing I might make the wrong move and regret it later. Bad habit- I know! That’s why this strategy of taking tiny decisions makes more sense.
The decision you make today doesn't have to last forever, If circumstances change, you can change your decisions. Decisions are temporary.
…and then I read this one, and every time I read these lines - that fear of making the wrong decision goes away. Because now I think even if I do make a wrong decision - I admit it and I make things right - that’s the mature way. ( I think! )
Divide problems into smaller and smaller pieces until you're able to deal with them completely and quickly.
Problem-solving is a very important skill, and this seems to be one efficient technique when it comes to problem-solving.
Perfect time never arrives, you're always too young or old, or busy, or broke or something else. If you constantly fret about timing things, perfectly. They'll never happen.
I am 29 and this has been my thought pattern until last year. Now I agree with these lines that you’re always in the middle of something - too busy, too broke, too young and things like that - there’s no such thing as the perfect time.
So if you gotta do something - do it! Don’t fret about the perfect timing thing.
Workaholics try to fix problems by throwing sheer hours at them. They try to make up for intellectual laziness with brute force, resulting in inelegant solutions
When I was working as a software engineer, I would sometimes try to solve problems just by throwing in sheer hours - using trial and error (probably because I was too tired to put in more brainpower) which isn’t a very efficient way of solving problems.
So, take breaks when you feel tired - So that when you’re back to work - you have the intellectual energy needed to solve those problems.
When you impose a deadline, you get clarity. You know what are the essentials and what's just a superficial requirement.
I tried this recently when I imposed a deadline on one of my projects - the first thing I did after setting the deadline was to remove the fluff and focus on the essentials - all that was needed to be shipped anyway. So yes I agree on this one - deadlines do bring clarity.
Stop making products for the sake of it, aim to make products that make your customers say - “this makes my life better.”
I made a digital product last year, it did bring in some decent amount of revenue but it didn’t take off - because I made it just for the sake of it - I just wanted a digital product in my portfolio - even when I wasn’t so proud of it.
I learned it’s better to make products that actually solve people’s problems and are appreciated by people than just making products - which just sit on the shelves and get very few or zero sales.
You can turn a bunch of great ideas into crappy products real fast by trying to do them all at once.
I did this last year - although I was more into the learning and experimenting phase, this was my learning after working and rejecting multiple projects - Do one thing with your whole heart rather than doing multiple things half-heartedly.
Start a business, not a startup, Figure out how you are gonna generate revenue, instead of figuring out how you are gonna raise money.
Solving cash flow is essential for a new business because then you can worry less about the revenue and focus more on the core of the business - focus more on what you do best. Also, I am a big fan of bootstrapped businesses so this one makes so much sense to me.
The core of your business should be built around things that won't change. Things that people are going to want today & ten years from now. Those are the things you should invest in.
It’s hard to figure out this aspect of the business but it’s better to work on this thought and try to figure out what are the constants that make the core of your business and then focus more on those constants.
That’s all for this week! I will see you again sometime next week!
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